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The global online magazine for the flower and plant industry. Trusted by florists, growers, wholesalers and brands worldwide. Your floral meetup spot with the latest floral and plant news from around te globe The global online magazine for the flower and plant industry.
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News
The Freedom to Create With Bredefleur Lilies in Riga
2+ week, 2+ hour ago (927+ words) I took Bredefleur lilies into the streets of Riga, combining architecture, nature, and a baroque touch in my BFF design. My name is Sanita Cipruse, and for more than ten years, flowers have been my way of expressing what I…...
A New Digital Home for the World of Alexandra Farms
2+ week, 29+ min ago (252+ words) The redesigned website presents all their garden rose collections, resources, stories, and more in an intuitive, inspiring experience. You can even take a Garden Rose Variety Quiz! The new website brings more of Alexandra Farms together in one place: their…...
Florist Special With Carolina Spencer
2+ week, 6+ hour ago (574+ words) Meet the Barcelona florist shaping a distinct floral language through color and texture. Caro specializes in floral styling, set design, installations, events, and maintenance. Barcelona-based florist Carolina Spencer – originally from Costa Rica – works between structure and spontaneity. Her work draws…...
How Marryn Mathis Turns Homegrown Dahlias Into Meaningful Bouquets
2+ week, 6+ day ago (821+ words) Bringing a practical connection between the garden and the vase to the Dahlia Design Summit. For Marryn Mathis, working with Dahlias starts in the field and ends in the hands of the person arranging them. As the farmer-florist behind The…...
Five Floral Trend Stories Took Shape at Fun ’N Sun
3+ week, 5+ day ago (1109+ words) J. Keith White Presents 'American Floral Trends® 2027 & 2028' in Pasadena Florabundance and GardenRosesDirect.com sponsored the presentation, allowing me to see how Keith’s ideas progressed from a flower wish list into a complete stage program. The result demonstrated what happens when evolution,…...
Florist Special With Lucia Milan
3+ week, 6+ day ago (661+ words) A Brazilian floral artist brings tropical plants, garden-grown material, and sustainable techniques together in a practice shaped by nature, culture, and years of hands-on experience. Her work has received international recognition, including a place in Contemporary Flowers by Olivier Dupon,…...