7+ hour, 7+ min ago  (154+ words) SRF Floron has launched a new campaign, Pata To Chalega, featuring actor Pankaj Tripathi. Conceptualised by Mc Cann India, the campaign focuses on refrigerants and their role in air-conditioner performance. The campaign addresses a category that typically remains outside consumer…...

1+ week, 13+ hour ago  (116+ words) afaqs! The Daikin Case Study: From commercial cooling specialist to household favourite How Daikin combined Japanese technology, local manufacturing, and inverter innovation to become a leading force in India's air-conditioning market. Daikin's India journey is a story of turning technical…...

3+ mon, 2+ week ago  (167+ words) The Appliances Business of Godrej Enterprises Group has released a digital film for its air conditioners featuring actor Deven Bhojani. The campaign centres on the brand's five-year comprehensive warranty, which covers technician visits, gas refills and remote replacement without additional…...

8+ mon, 1+ week ago  (100+ words) By reimagining a sleepy fan category and expanding carefully into complementary appliances, Atomberg has created a modern challenger brand admired by India's younger, upwardly mobile consumers. As. .. "Atomberg represents one of India's most successful D2 C hardware and consumer appliance startups,…...